3 Ways to Keep Your Readership Engaged

3 Ways to Keep Your Readership Engaged

No matter how good your content is, if readers aren’t engaged, it is of no use!

The importance of keeping your readership engaged cannot be underestimated. This is because your prime goal is to attract online users to your website so they can read your content. If the content doesn’t engage them, what is the point of attracting the audience in the first place?

Wondering how to create engaging content? Well, here are three key tips you need to follow!

Tell Them What They Need

I’ll be honest with you, engaging online readers is a challenge. The concept of skimming content has really taken […] Read more

How to Write a Quality Blog Post

How to Write a Quality Blog Post

Blogging has become one of the most common SEO techniques online. Every business that wants to survive in the online world needs to create top-quality blogging posts in order to outdo their competitors, rank higher in the search engine, become more visible, and attract more traffic to the website. Not many businesses, however, succeed in doing so.

This is because not many businesses focus on writing exquisitely engaging posts. In this blog, we will unravel the simplest, yet the most overlooked tips on creating a quality blog post.

Keep Audience in Mind

One of the most common mistakes bloggers make is that they […] Read more

Writing Meta Descriptions and SEO Titles That Will Bring In Traffic

Writing Meta Descriptions and SEO Titles That Will Bring In Traffic

Digital marketing has come a long way since its inception. It has become more complex on the way, but businesses don’t have much choice. Surviving online is more of a necessity now, and the last thing you would want to do is make crucial mistakes, like writing sloppy meta information.

Meta information

To put into simple terms, this is information about information. It contains a title, tags, and a description that briefly defines the content. This portion is a key element to HTML, yet many companies and independent bloggers pay the least attention to it.

SEO Titles

These are the clickable titles that appear […] Read more

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more

Why Use Bing Advertising for Your Ad Campaigns

Why Use Bing Advertising for Your Ad Campaigns

Why Should You Use Bing Advertising for Your Ad Campaigns?

Creating a PPC ad campaign comes with a lot of choices, from which search engine you use, to the best keywords to use. In this case, eenie-meenie-miney-mo might not be the best method for decision making. When it comes to choosing a search engine, it’s important to lay out all the facts to determine which would be best for your campaign.

Although it hasn’t been ‘officially’ confirmed, Bing is commonly known as ‘Because it’s not Google.’ In other words, it’s considered to be “the other search engine” Well guess what? Bing carries […] Read more

Digital Marketing Statistics for 2017

Digital Marketing Statistics for 2017

What are the Digital Marketing Statistics for 2017?
10 things that caught our eye:

These are just a few statistics we thought might be helpful to consider when creating your next digital marketing strategy. We found them useful, hence creating a blog post, and we hope you do too. Digital Marketing strategies include Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, and Email Marketing. Here at our agency we use these mediums for our clients to accomplish customer growth, customer service, and success. This enables the companies we work with to build their brand and bottom line using social media, blogs, packaging, […] Read more