3 Ways to Keep Your Readership Engaged

3 Ways to Keep Your Readership Engaged

No matter how good your content is, if readers aren’t engaged, it is of no use!

The importance of keeping your readership engaged cannot be underestimated. This is because your prime goal is to attract online users to your website so they can read your content. If the content doesn’t engage them, what is the point of attracting the audience in the first place?

Wondering how to create engaging content? Well, here are three key tips you need to follow!

Tell Them What They Need

I’ll be honest with you, engaging online readers is a challenge. The concept of skimming content has really taken […] Read more

5 Things You Didn’t Know Google Analytics Could Do

5 Things You Didn’t Know Google Analytics Could Do

When you operate online, it is important that you keep track of users that come to your website, how long they stay, the pages they spend the most and least time at, etc. This information is key to knowing what parts of your online marketing are working the best, and which are not. One of the best ways to learn about these statistics is by using Google Analytics.

This is a web analytics service that ensures you know where your traffic is coming from and allows you to make better business decisions. However, there is more to Google Analytics that most […] Read more

Best Practices for Engaging Customers

Best Practices for Engaging Customers

Businesses often tend to overlook some of the most crucial tasks when it comes to engaging customers online.

According to research though, you only have a few seconds before you lose a reader. Make those seconds count! If you are struggling with your customer engagement online, do not worry! We have got you covered with the following expert tips.

Empathize

Businesses need to understand that customers today have a wide array of alternatives to opt for. Thus, your business needs to revolve around what they want. It is only then that you will be able to entice a customer. The trick here is […] Read more

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more

How To Optimize Your Hashtag

How To Optimize Your Hashtag

Even if you’re a novice to social media, you’ve probably seen a hashtag.

What is a hashtag? It’s the pound sign on your phone. A tac-tac-toe board. This symbol: #. It prefaces a term that turns that term into a live link. For example, #Zahalo. Users can click this link to see all relevant content that have used the same hashtag. This useful feature ties all that content into one, single public stream. Originally made famous on Twitter, the hashtag is now an important element to many major social networks.

Why use hashtags? Using hashtags in your posts makes your content more […] Read more

Build Your Brand Using Instagram

Build Your Brand Using Instagram

Increase your followers on Instagram.
Rule number one for increasing your followers on instagram is to STAY ACTIVE! Engage with other users, businesses, and similar profiles to yours!

Pair with well-known Instagram accounts that share your same target audience. After that, shout-outs will be your best friend. There are two types:

Unpaid shout-outs: an easy way of putting this is “share for share.” You basically just promote and share each other’s posts to your followers. Again, this is effective with accounts that reach your target audience.
Paid shout-outs: if you have the money to spend, this may help you gain followers a little faster. […] Read more

Digital Marketing Statistics for 2017

Digital Marketing Statistics for 2017

What are the Digital Marketing Statistics for 2017?
10 things that caught our eye:

These are just a few statistics we thought might be helpful to consider when creating your next digital marketing strategy. We found them useful, hence creating a blog post, and we hope you do too. Digital Marketing strategies include Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, and Email Marketing. Here at our agency we use these mediums for our clients to accomplish customer growth, customer service, and success. This enables the companies we work with to build their brand and bottom line using social media, blogs, packaging, […] Read more