How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more

How To Optimize Your Hashtag

How To Optimize Your Hashtag

Even if you’re a novice to social media, you’ve probably seen a hashtag.

What is a hashtag? It’s the pound sign on your phone. A tac-tac-toe board. This symbol: #. It prefaces a term that turns that term into a live link. For example, #Zahalo. Users can click this link to see all relevant content that have used the same hashtag. This useful feature ties all that content into one, single public stream. Originally made famous on Twitter, the hashtag is now an important element to many major social networks.

Why use hashtags? Using hashtags in your posts makes your content more […] Read more

Build Your Brand Using Instagram

Build Your Brand Using Instagram

Increase your followers on Instagram.
Rule number one for increasing your followers on instagram is to STAY ACTIVE! Engage with other users, businesses, and similar profiles to yours!

Pair with well-known Instagram accounts that share your same target audience. After that, shout-outs will be your best friend. There are two types:

Unpaid shout-outs: an easy way of putting this is “share for share.” You basically just promote and share each other’s posts to your followers. Again, this is effective with accounts that reach your target audience.
Paid shout-outs: if you have the money to spend, this may help you gain followers a little faster. […] Read more