5 Things You Didn’t Know Google Analytics Could Do

5 Things You Didn’t Know Google Analytics Could Do

When you operate online, it is important that you keep track of users that come to your website, how long they stay, the pages they spend the most and least time at, etc. This information is key to knowing what parts of your online marketing are working the best, and which are not. One of the best ways to learn about these statistics is by using Google Analytics.

This is a web analytics service that ensures you know where your traffic is coming from and allows you to make better business decisions. However, there is more to Google Analytics that most people think. Here are five things that you didn’t know Google Analytics could do for you.

1. Filtering Keywords

There are two different kinds of keywords that are used for searching something: branded keywords and unbranded keywords. The former term refers to keywords where your business’s name is mentioned. That latter is without the business name. By filtering keywords, Google Analytics tells you how people who know your business will search for you, and what keywords people who don’t know your business will be using. You can then adjust SEO for both accordingly.

2. Actionable Insight

Google Analytics send a wide range of data to you, especially if you are a large organization. This amount of data is usually quite difficult to comprehend and leads to certain misinterpretations. This is why Google introduced its Weighted Sort. This allows you to gain actionable insights with utmost ease and comfort. For instance, it will take a mere half a minute to find out the top-ranking keywords for your website.

3. Pathing

Google Analytics tells you the time a user may have spent on a single link, but wouldn’t it be perfect if it drew out a path where a certain user had gone? Well, as it happens, it allows you to do that as well. The software will show you the path a particular user took from the time it visited the first link on your website to when it left. This will tell you the pattern users tend to follow on your website.

4. Page Rankings

If you have a large website, you would want to know about the best and the worst performing pages. Google Analytics even helps you do that. It will tell you the pages on your website that create the most amount of engagement as well as the ones that bring the least. You can use this information to improve your low-ranking pages and allowing more of the pages on your website to create better engagement.

5. Social Media Impact

Did you know that Google Analytics also tells you the impact of your social media platforms on your website? You can specifically opt for the social media pages and efforts you want to track engagement from. This will allow the gathering of data specifically for your defined social media pages.


There is so much you can do using Google Analytics. This is why it is among the most popular online software that businesses use to base their marketing efforts upon.