3 Ways to Keep Your Readership Engaged

3 Ways to Keep Your Readership Engaged

No matter how good your content is, if readers aren’t engaged, it is of no use!

The importance of keeping your readership engaged cannot be underestimated. This is because your prime goal is to attract online users to your website so they can read your content. If the content doesn’t engage them, what is the point of attracting the audience in the first place?

Wondering how to create engaging content? Well, here are three key tips you need to follow!

Tell Them What They Need

I’ll be honest with you, engaging online readers is a challenge. The concept of skimming content has really taken […] Read more

Email Marketing Rules

Email Marketing Rules

Email marketing has been around for quite some time, but it was only until recently that it evolved into what it is now. Today, it is not about sending mass messages, but about personalizing email messages, services, and offers etc. for each email recipient. Bearing in mind that the average attention span of people is a mere 4 to 5 seconds today, that is all the time email marketers have to captivate a user into reading an entire email.

To make sure your email stands out among the on-average 121 emails a worker receives in a day, contemporary email marketing follows […] Read more

5 Things You Didn’t Know Google Analytics Could Do

5 Things You Didn’t Know Google Analytics Could Do

When you operate online, it is important that you keep track of users that come to your website, how long they stay, the pages they spend the most and least time at, etc. This information is key to knowing what parts of your online marketing are working the best, and which are not. One of the best ways to learn about these statistics is by using Google Analytics.

This is a web analytics service that ensures you know where your traffic is coming from and allows you to make better business decisions. However, there is more to Google Analytics that most […] Read more