Writing Meta Descriptions and SEO Titles That Will Bring In Traffic
Digital marketing has come a long way since its inception. It has become more complex on the way, but businesses don’t have much choice. Surviving online is more of a necessity now, and the last thing you would want to do is make crucial mistakes, like writing sloppy meta information.
To put into simple terms, this is information about information. It contains a title, tags, and a description that briefly defines the content. This portion is a key element to HTML, yet many companies and independent bloggers pay the least attention to it.
These are the clickable titles that appear in a SERP (Search Engine Results Page) after an online search. They are alternate headings to the original content you publish online. An SEO title must work hand-in-hand with an effective meta description that is available right below it. The goal of a SEO title is to help you rank for a keyword, but more importantly, get people to click your link.
To write a compelling title, begin with a focus keyword. Make sure this keyword is somewhere in your title. The farther toward the front your keyword is, the better your page will rank. However, be aware that even if your page is ranking well does not mean people will click it. Finding a balance between a title that’s not only captivating but will rank well can be tricky.
Writing an Effective Meta Description
Here at Zahalo, we are constantly testing new ways to approach meta descriptions. The primary focus is to provide a compelling short snippet of text that makes people want to read more. Here is how you can excel at writing the most effective meta descriptions.
Must Include Tags
The biggest mistake people make while writing a meta description is that they don’t take into account the meta tags. These are tags that you spread smartly into your writing so people can look it up using those keywords. It is of utmost importance that you include those keywords into your meta description.
However, this does not mean that you should go overboard. An ideal way is to include one primary keyword per every 150 characters.
Stick to the Length
A meta description is extremely short and is included in the HTML coding. Bear in mind that it is not descriptive by any means. An ideal length will be between 120 to 160 characters. That makes around 13 words. In a nutshell, your meta description should remain between 13 and 15 words.
The Meta description is pretty much the first contact between you and your potential client, and online, the rule of the inverted triangle prevails. This means that the very first thing you are supposed to do is to encourage a user to make an action. That is done via a meta description.
In short, you have 15 words to make a user click on the SEO title and visit your website. You need to use those words wisely. Entice the user, and drive an action out of him or her.
Don’t Ditch Relevancy
The last thing you would want to do online is to be irrelevant to your user. Your meta description should always be relevant to what you offer, and how it could benefit the user. This is also important why keywords or meta tags should be included in this description. That keyword plays a great role in letting the user understand what you offer.
Importance of Meta Description
Blogging is one of the most common ways of using search engine optimization to gather traffic. While people write good blogs, they make crucial mistakes with their descriptions. In this blog, we will highlight the best ways to write an effective meta description with a perfect SEO title that will bring in the best possible engagement.
Always make sure to spend adequate time preparing the perfect information. It is the first step of a ladder. If you take the first step right, only then will you be able to showcase the high-quality content you have in store for the user.