How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more

How To Optimize Your Hashtag

How To Optimize Your Hashtag

Even if you’re a novice to social media, you’ve probably seen a hashtag.

What is a hashtag? It’s the pound sign on your phone. A tac-tac-toe board. This symbol: #. It prefaces a term that turns that term into a live link. For example, #Zahalo. Users can click this link to see all relevant content that have used the same hashtag. This useful feature ties all that content into one, single public stream. Originally made famous on Twitter, the hashtag is now an important element to many major social networks.

Why use hashtags? Using hashtags in your posts makes your content more […] Read more

Why Use Bing Advertising for Your Ad Campaigns

Why Use Bing Advertising for Your Ad Campaigns

Why Should You Use Bing Advertising for Your Ad Campaigns?

Creating a PPC ad campaign comes with a lot of choices, from which search engine you use, to the best keywords to use. In this case, eenie-meenie-miney-mo might not be the best method for decision making. When it comes to choosing a search engine, it’s important to lay out all the facts to determine which would be best for your campaign.

Although it hasn’t been ‘officially’ confirmed, Bing is commonly known as ‘Because it’s not Google.’ In other words, it’s considered to be “the other search engine” Well guess what? Bing carries […] Read more

5 Ways to Influence Hesitant Customers

5 Ways to Influence Hesitant Customers

Before a buyer makes a purchase, he or she wants to make sure your product will satisfy their needs. New products are constantly entering the market, so naturally our customers want the latest and greatest, just like we do. Here at Zahalo, we realize there will always be hesitant customers. In fact, we love hesitant customers because those conversions are the most rewarding. Here are 5 ways you can influence your hesitant customers to buy your product.

Customize the Way You Market Your Product

Remember show and tell? Telling your third-grade class about your dog wasn’t nearly as effective as physically bringing […] Read more