Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more
Why Should You Use Bing Advertising for Your Ad Campaigns?
Creating a PPC ad campaign comes with a lot of choices, from which search engine you use, to the best keywords to use. In this case, eenie-meenie-miney-mo might not be the best method for decision making. When it comes to choosing a search engine, it’s important to lay out all the facts to determine which would be best for your campaign.
Although it hasn’t been ‘officially’ confirmed, Bing is commonly known as ‘Because it’s not Google.’ In other words, it’s considered to be “the other search engine” Well guess what? Bing carries […] Read more
Before a buyer makes a purchase, he or she wants to make sure your product will satisfy their needs. New products are constantly entering the market, so naturally our customers want the latest and greatest, just like we do. Here at Zahalo, we realize there will always be hesitant customers. In fact, we love hesitant customers because those conversions are the most rewarding. Here are 5 ways you can influence your hesitant customers to buy your product.
Customize the Way You Market Your Product
Remember show and tell? Telling your third-grade class about your dog wasn’t nearly as effective as physically bringing […] Read more