How To Optimize Your Hashtag

How To Optimize Your Hashtag

Even if you’re a novice to social media, you’ve probably seen a hashtag.

What is a hashtag? It’s the pound sign on your phone. A tac-tac-toe board. This symbol: #. It prefaces a term that turns that term into a live link. For example, #Zahalo. Users can click this link to see all relevant content that have used the same hashtag. This useful feature ties all that content into one, single public stream. Originally made famous on Twitter, the hashtag is now an important element to many major social networks.

Why use hashtags? Using hashtags in your posts makes your content more […] Read more

Why Use Bing Advertising for Your Ad Campaigns

Why Use Bing Advertising for Your Ad Campaigns

Why Should You Use Bing Advertising for Your Ad Campaigns?

Creating a PPC ad campaign comes with a lot of choices, from which search engine you use, to the best keywords to use. In this case, eenie-meenie-miney-mo might not be the best method for decision making. When it comes to choosing a search engine, it’s important to lay out all the facts to determine which would be best for your campaign.

Although it hasn’t been ‘officially’ confirmed, Bing is commonly known as ‘Because it’s not Google.’ In other words, it’s considered to be “the other search engine” Well guess what? Bing carries […] Read more

5 Ways to Influence Hesitant Customers

5 Ways to Influence Hesitant Customers

Before a buyer makes a purchase, he or she wants to make sure your product will satisfy their needs. New products are constantly entering the market, so naturally our customers want the latest and greatest, just like we do. Here at Zahalo, we realize there will always be hesitant customers. In fact, we love hesitant customers because those conversions are the most rewarding. Here are 5 ways you can influence your hesitant customers to buy your product.

Customize the Way You Market Your Product

Remember show and tell? Telling your third-grade class about your dog wasn’t nearly as effective as physically bringing […] Read more

Build Your Brand Using Instagram

Build Your Brand Using Instagram

Increase your followers on Instagram.
Rule number one for increasing your followers on instagram is to STAY ACTIVE! Engage with other users, businesses, and similar profiles to yours!

Pair with well-known Instagram accounts that share your same target audience. After that, shout-outs will be your best friend. There are two types:

Unpaid shout-outs: an easy way of putting this is “share for share.” You basically just promote and share each other’s posts to your followers. Again, this is effective with accounts that reach your target audience.
Paid shout-outs: if you have the money to spend, this may help you gain followers a little faster. […] Read more

10 Keys to Copywriting

10 Keys to Copywriting

Are you writing effective copy?

Copywriting can seem like a daunting task, especially not knowing where to start. Sometimes the hardest part is getting yourself to sit down and do it. You could take the easy route and hire someone to do it for you, but reading this list might a little bit cheaper. If you don’t know where to begin, this is the best way to get the ball rolling.

Lets get this clear.

Before you let your creativity take over, just make sure the people can actually understand the thing, okay? Clarity is key.

 

Now, let your creativity run wild.

Wherever […] Read more

Digital Marketing Statistics for 2017

Digital Marketing Statistics for 2017

What are the Digital Marketing Statistics for 2017?
10 things that caught our eye:

These are just a few statistics we thought might be helpful to consider when creating your next digital marketing strategy. We found them useful, hence creating a blog post, and we hope you do too. Digital Marketing strategies include Search Engine Optimization, Pay-Per-Click Advertising, Social Media Marketing, and Email Marketing. Here at our agency we use these mediums for our clients to accomplish customer growth, customer service, and success. This enables the companies we work with to build their brand and bottom line using social media, blogs, packaging, […] Read more