Benefits of Hiring a Digital Marketing Company

Benefits of Hiring a Digital Marketing Company

To survive in today’s digital world, businesses must make digital marketing a significant part of their operation. But it seems that many businesses often allocate insufficient money or resources to their digital marketing strategies. These businesses can easily find a way out of this dilemma by consulting with a digital marketing company.

Companies like Zahalo offer digital marketing services which can help any business create a strong online presence and achieve their marketing goals. Some of the functions that a digital marketing company provide are 1) increasing online presence, 2) performing marketing research, and 3) integrating a business’ online profiles and platforms. […] Read more

Which Social Platforms are Best For Your Business?

Which Social Platforms are Best For Your Business?

A careful and diligent social media strategy is crucial for every business that wants to establish growth and success in their target market. This is exactly why every successful business dedicates an entire team to creating and implementing social media strategies. Honing in on the different audiences of each social platform is key to knowing your customers and connecting with them on a personal level.

These platforms give them with the ability to reach a new target audience locally and globally. These social platforms are also the most cost-effective methods of increasing brand awareness. However, finding the right social media platform […] Read more

3 Ways to Keep Your Readership Engaged

3 Ways to Keep Your Readership Engaged

No matter how good your content is, if readers aren’t engaged, it is of no use!

The importance of keeping your readership engaged cannot be underestimated. This is because your prime goal is to attract online users to your website so they can read your content. If the content doesn’t engage them, what is the point of attracting the audience in the first place?

Wondering how to create engaging content? Well, here are three key tips you need to follow!

Tell Them What They Need

I’ll be honest with you, engaging online readers is a challenge. The concept of skimming content has really taken […] Read more

Email Marketing Rules

Email Marketing Rules

Email marketing has been around for quite some time, but it was only until recently that it evolved into what it is now. Today, it is not about sending mass messages, but about personalizing email messages, services, and offers etc. for each email recipient. Bearing in mind that the average attention span of people is a mere 4 to 5 seconds today, that is all the time email marketers have to captivate a user into reading an entire email.

To make sure your email stands out among the on-average 121 emails a worker receives in a day, contemporary email marketing follows […] Read more

5 Things You Didn’t Know Google Analytics Could Do

5 Things You Didn’t Know Google Analytics Could Do

When you operate online, it is important that you keep track of users that come to your website, how long they stay, the pages they spend the most and least time at, etc. This information is key to knowing what parts of your online marketing are working the best, and which are not. One of the best ways to learn about these statistics is by using Google Analytics.

This is a web analytics service that ensures you know where your traffic is coming from and allows you to make better business decisions. However, there is more to Google Analytics that most […] Read more

Best Practices for Engaging Customers

Best Practices for Engaging Customers

Businesses often tend to overlook some of the most crucial tasks when it comes to engaging customers online.

According to research though, you only have a few seconds before you lose a reader. Make those seconds count! If you are struggling with your customer engagement online, do not worry! We have got you covered with the following expert tips.

Empathize

Businesses need to understand that customers today have a wide array of alternatives to opt for. Thus, your business needs to revolve around what they want. It is only then that you will be able to entice a customer. The trick here is […] Read more

How to Write a Quality Blog Post

How to Write a Quality Blog Post

Blogging has become one of the most common SEO techniques online. Every business that wants to survive in the online world needs to create top-quality blogging posts in order to outdo their competitors, rank higher in the search engine, become more visible, and attract more traffic to the website. Not many businesses, however, succeed in doing so.

This is because not many businesses focus on writing exquisitely engaging posts. In this blog, we will unravel the simplest, yet the most overlooked tips on creating a quality blog post.

Keep Audience in Mind

One of the most common mistakes bloggers make is that they […] Read more

5 Social Media Etiquettes and Tips

Social media success is bound to certain etiquette: learning them is more than important!

Unlike common belief, there is a certain set of rules we follow in order to increase engagement online. While every individual using social media platforms abides by these rules, not many stick to the core essence of it, which is of utmost importance if you are a business competing online.

Regardless of your social media goals, following social media etiquette and tips will come in handy in any situation.

Always Know Your Motive

One of the most important things about social media etiquette is that you need to know your […] Read more

Writing Meta Descriptions and SEO Titles That Will Bring In Traffic

Writing Meta Descriptions and SEO Titles That Will Bring In Traffic

Digital marketing has come a long way since its inception. It has become more complex on the way, but businesses don’t have much choice. Surviving online is more of a necessity now, and the last thing you would want to do is make crucial mistakes, like writing sloppy meta information.

Meta information

To put into simple terms, this is information about information. It contains a title, tags, and a description that briefly defines the content. This portion is a key element to HTML, yet many companies and independent bloggers pay the least attention to it.

SEO Titles

These are the clickable titles that appear […] Read more

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

How Social Media Can Give Your Business the Upper Hand and Increase Your SEO

Running on a lower budget doesn’t always mean not having a competitive advantage on larger rival companies. How can that be true? Well, there’s this newfangled thing called ‘social media’, not sure if you’ve heard of it. Prior to emergence of the internet, large companies dominated most marketing channels. Their infinite funds and resources allowed them to afford the best ads and creative support. But those days are over, because the internet and social media have made it possible for small businesses to keep up with those large businesses who seem to have a never-ending budget. Social media can become […] Read more