5 Ways You Can Step Up Your Digital Marketing For 2018

5 Ways You Can Step Up Your Digital Marketing For 2018

2018 has just started and businesses all around the world are focusing on their digital marketing strategies. The past few years have witnessed the exponential growth of digital marketing. Today it has become a prerequisite for every business that wants to grow and survive in this digital age.

However, without an impeccable plan or strategy, effective digital marketing can be very difficult to achieve. Devising a complete and comprehensive digital marketing plan is not an easy task, especially for businesses that have recently ventured into the market. Most businesses have to dedicate an entire team to articulate digital marketing strategies that […] Read more

Five Golden Copywriting Rules That Should Never Be Broken

Five Golden Copywriting Rules That Should Never Be Broken

To many, copywriting is considered an art as it requires a high degree of skill and meticulous attention to detail. We agree. This craft of creating eye-catching and compelling copy involves constant practice and will continue to evolve. Each renowned copywriter out there has earned their reputation through a combination of hard work and a certain skill set. Online content nowadays is so saturated that having the skill set to create an action through their writing is incredibly valuable. The great news for you is that anyone can develop this skill set. However, if you want any of your copy to […] Read more

Digital Trends You Need to Watch For in 2018

Digital Trends You Need to Watch For in 2018

2017 has been a pivotal year for businesses from all industries. Why? Well because digitization has created an intricate environment which allows businesses to thrive. Now with the current trajectory of the market, businesses have been empowered with the ability to provide their clients with impeccable convenience. There are now thousands of platforms and innovations which businesses have adopted in their operations. Which is great because this allows them to connect with their current and potential clients. However, keeping all of the digital marketing platforms into perspective, there are certain trends which can be forecasted for 2018. Some of these […] Read more

A Brief History of Digital Marketing

A Brief History of Digital Marketing

Marketing and technology have always been inseparable. Currently, there are over 1876 marketing technology vendors in the market. 60% of these companies are planning on increasing their investments this year! Marketing has now become one of the most lucrative industries out there and is now a core component of market ecosystems all around the world. With the rising popularity of the internet, digital marketing has achieved exponential success through gradual evolution. Given below is a concise guide on how digital marketing has achieved explosive growth. This guide includes all of the innovations and companies that fueled the evolution of digital […] Read more

Benefits of Hiring a Digital Marketing Company

Benefits of Hiring a Digital Marketing Company

To survive in today’s digital world, businesses must make digital marketing a significant part of their operation. But it seems that many businesses often allocate insufficient money or resources to their digital marketing strategies. These businesses can easily find a way out of this dilemma by consulting with a digital marketing company.

Companies like Zahalo offer digital marketing services which can help any business create a strong online presence and achieve their marketing goals. Some of the functions that a digital marketing company provide are 1) increasing online presence, 2) performing marketing research, and 3) integrating a business’ online profiles and platforms. […] Read more

Which Social Platforms are Best For Your Business?

Which Social Platforms are Best For Your Business?

A careful and diligent social media strategy is crucial for every business that wants to establish growth and success in their target market. This is exactly why every successful business dedicates an entire team to creating and implementing social media strategies. Honing in on the different audiences of each social platform is key to knowing your customers and connecting with them on a personal level.

These platforms give them with the ability to reach a new target audience locally and globally. These social platforms are also the most cost-effective methods of increasing brand awareness. However, finding the right social media platform […] Read more

3 Ways to Keep Your Readership Engaged

3 Ways to Keep Your Readership Engaged

No matter how good your content is, if readers aren’t engaged, it is of no use!

The importance of keeping your readership engaged cannot be underestimated. This is because your prime goal is to attract online users to your website so they can read your content. If the content doesn’t engage them, what is the point of attracting the audience in the first place?

Wondering how to create engaging content? Well, here are three key tips you need to follow!

Tell Them What They Need

I’ll be honest with you, engaging online readers is a challenge. The concept of skimming content has really taken […] Read more

Email Marketing Rules

Email Marketing Rules

Email marketing has been around for quite some time, but it was only until recently that it evolved into what it is now. Today, it is not about sending mass messages, but about personalizing email messages, services, and offers etc. for each email recipient. Bearing in mind that the average attention span of people is a mere 4 to 5 seconds today, that is all the time email marketers have to captivate a user into reading an entire email.

To make sure your email stands out among the on-average 121 emails a worker receives in a day, contemporary email marketing follows […] Read more

5 Things You Didn’t Know Google Analytics Could Do

5 Things You Didn’t Know Google Analytics Could Do

When you operate online, it is important that you keep track of users that come to your website, how long they stay, the pages they spend the most and least time at, etc. This information is key to knowing what parts of your online marketing are working the best, and which are not. One of the best ways to learn about these statistics is by using Google Analytics.

This is a web analytics service that ensures you know where your traffic is coming from and allows you to make better business decisions. However, there is more to Google Analytics that most […] Read more

Best Practices for Engaging Customers

Best Practices for Engaging Customers

Businesses often tend to overlook some of the most crucial tasks when it comes to engaging customers online.

According to research though, you only have a few seconds before you lose a reader. Make those seconds count! If you are struggling with your customer engagement online, do not worry! We have got you covered with the following expert tips.

Empathize

Businesses need to understand that customers today have a wide array of alternatives to opt for. Thus, your business needs to revolve around what they want. It is only then that you will be able to entice a customer. The trick here is […] Read more